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Paper(less) Tiger

Interview with the Art Director

Why did you choose the TAB?
The TAB was chosen over other 2D software because of:
The fast keyframing and ability to move keyframes
The fact that you can draw as many drawings as you like and only use the drawings you want
The pump tool to vary line thickness still retaining only one control line
Scrubbing of audio track and the playback of the corresponding drawings

Did the TAB influence the artistic result of your work?
No, it would have been much the same in any program. As the concept was created on paper then recreated in the TAB. The TAB did make this easier though with the help of the Pinch tool: it’s a great tool to clean up your basic sketch.

How was working with the TAB?
Very user friendly, compared to say Flash or Toonboom. The TAB really is out in front for broadcast animation. The other programs can do all the same things but the process is much more painful.

Which TAB feature was particularly useful in the production process?

The Pinch tool. At first your not sure as to how useful it is but when you’re working on a job it makes things so much quicker then mucking around with control points. Also the keyframing is excellent. The ability to shift keyframes and ease in and out of a keyframe is great.


Click image to enlarge.
Which part of the work was done completely in the TAB?
The creation of the Tige’s character
The animated Top and Tail of the commercials (5 seconds each)
An animation to bring on product pricing
An animation of Tige’s driving a forklift of tiles
All were rendered in QuickTime with alpha.

Which software did you use to do the whole animation?
All the animation was done in the TAB and made into QuickTime movies for Optomus Productions to place over live vision with Final Cut Pro.

Do you think TAB is good enough to accomplish broadcast quality?
It sure is and I won’t be using it if I didn’t think so.

How many people were involved in the production? How did you organize your work?
Three people were involved. Most of the work was conducted through e-mail, as the production facility is located in a different state. Small previews were sent for feedback; then once approved the final animation was sent by courier to be integrated into the rest of the commercials.

Did you run the TAB on a powerful workstation?
The workstation is a 1.8 GHz Athlon, standard GeForce card with 1 GB of RAM: not exactly a monster.

How much time did you save?
Probably hours to days considering the complex process of the competing products
.

Is there any future project you are going to develop with TAB?
I’m in the middle of doing another job as we speak.This is also another TV commercial.
The chicko's project, the next tv commercial with TAB. Click images to enlarge.

What did you like most about the TAB?
What did you like least about the
TAB?
Keyframing
Pinch Tool
Scrubbing Audio
Pump Tool
Masking can give alias edges
No non uniform Scale while animating
You get slow performance if you drawto many line


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