A frame from the final clip that includes the pigs characters created and animated with the TAB. Click image to enlarge.

When Mr. Alcisa asked to Dina Group to make a TV ad for his Bologna sausage, he already had a logo for his product: three cartoonish walking pigs. He also had an old spot version, but the animation quality was very poor and pigs looked flat painted.

The art director suggested to give a 3D look to those pigs and a 3D specialized operator was asked to give a budget for the animation contribute.
The 3D budget was too high so they had to find an alternative solution, and they had to do it quickly because of a broadcasting deadline.

The composer was aware of the TAB as she saw it in a trade show. She remembered the image quality you can get with the TAB special styles, “it won’t ever look like a 3D model but we will give a volume effect to our characters, and the result will be a softer, raster-looking image!” she said,“so it will probably solve at least one problem, the artistic one”.

A junior animator was involved in the project. After less than one week he was able to use the software, and gave to the composer four animated contributes, one clip for each pig plus one for the total shadow. The deadline was met.

At the end the TAB solved both artistic problems and production ones.

Name	Felix Media
Description	Small graphic studio
Products	video, editorial and multimedia graphic design
Clients	Rai, La 7, Sitcom, Smau 1999, Sat Expo 2002
Used hardware and software	Quantel, Avid, Abobe Photoshop, the TAB